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From visibility to customer – where does the commercial flow break down?

Row Solutions is a commercial development partner for SMEs. We combine senior sales and marketing experience with new analytical and AI-enabled methods to find where businesses lose visibility, customers and commercial impact – and what they should do first.

Where does the commercial flow break down?

Often the business does not lack leads, systems or effort. The friction sits between the activities.

01

Visibility and interest

Are you found and understood when the customer looks for what you offer?

02

From interest to sales

Are leads and customer enquiries followed up quickly enough to become meetings, proposals and sales?

03

Follow-up and next action

Do CRM, customer information and customer dialogue connect so that the next step is clear?

The Row principle

We do not sell an initiative before we understand which problem actually needs to be solved. Then we prioritise what matters most and test the effect before we scale.

  1. 01

    Direction

    Find where the friction actually sits.

  2. 02

    Power

    Prioritise the initiative with the greatest commercial impact.

  3. 03

    Momentum

    Test a concrete improvement in practice.

  4. 04

    Result

    Measure what improved and decide the next step.

When AI is part of the workflow, we also clarify what data is involved, who is accountable, and where human review is required.

How we work in practice

We combine methods, analysis and practical tools to understand the friction, set the right priority and test what creates value.

Access-controlled diagnostic tool · Ready for limited customer use

SME Sales Flow Check

SME Sales Flow Check – visualisation of sales flow, friction and a priority action

Maps friction and bottlenecks in the sales flow across ten commercial dimensions, with scoring, AI analysis and structured reporting.

Developed to make commercial friction visible and provide a concrete basis for prioritisation and follow-up.

Access-controlled sales development tool · Ready for limited customer use

The Predictive Sales Coach

The Predictive Sales Coach – training and meeting preparation for B2B sales with structured feedback

Practical training and meeting preparation for B2B sales, with realistic customer simulations and structured feedback.

Shows how AI can be used as practical training support before important customer meetings, without replacing sales leadership.

Access-controlled mapping tool · Ready for limited customer use

AI Readiness Scan

AI Readiness Scan – visualisation of current position, priority and next steps in the AI work

Maps where AI can actually improve the work, and provides a structured basis for prioritisation in competence, processes, data and responsible use.

Developed to create structure and priority before the organisation invests broadly in AI initiatives.

Are you being found before the customer reaches your website?

The customer journey often starts before the website. We examine whether the business is found, understood and considered before sales and follow-up get a chance at all.

01

What do you say?

What does the business want to be known for, and what does the website communicate?

02

What does AI say?

How is the business described when its name is already known?

03

What happens when the customer asks?

Does the business appear when the customer asks for what you actually offer – without naming the company?

Selected insight

Get in touch

You do not need to know the solution. Tell us what is not working well enough.