About

Senior commercial experience, reinforced by new analytical and AI-enabled methods.

Two complementary perspectives on commercial flow

Row Solutions is a commercial development partner for SMEs, and one commercial environment with two complementary perspectives. Thomas focuses on visibility, positioning and the path from market to sales. Marius focuses on sales flow, CRM, customer dialogue and commercial execution. Together we use analysis and AI where it makes the friction visible and the next step clear.

Collective competence

Our competence follows the commercial flow, from visibility to next action.

The people behind Row Solutions

Marius Ottesen
Commercial flow, sales and follow-up
Marius combines more than 20 years’ experience in commercial leadership, B2B sales and business development with practical work in CRM, sales flow and customer follow-up. He has led sales teams and commercial organisations with responsibility for results, KPIs and people, and is particularly focused on how processes, data and ways of working create better priorities and more measurable commercial impact.
Core areas
- Sales, sales leadership and commercial flow
- CRM and customer follow-up
- Work processes and next action
- AI value and method
Industry experience
Recycling and circular economy · Trade, wholesale and distribution · Industry and technology · Pharma, healthcare and life sciences · Seafood · Safety, training and offshore · Consulting and recruitment
Background
More than 20 years’ experience in commercial roles and leadership positions in complex B2B environments across several industries. Most recently National Sales Director at Franzefoss Gjenvinning, responsible for the sales team, sales management and commercial development.
At Row
Marius works on the later part of the customer journey: from lead and sales to CRM, customer follow-up, next action and learning. He finds where the flow breaks down after interest has been created, and what should be improved first.
Read more on LinkedIn ↗
Thomas Holm
Visibility, marketing and the path to sales
Thomas combines more than 20 years’ experience from the media and agency sector with work in visibility, positioning and the path from market to sales. He has worked with digital marketing, communications and marketing-to-sales for clients in the private and public sectors, and is particularly focused on how businesses are found, understood and chosen in the commercial flow.
Core areas
- Visibility, marketing and positioning
- Marketing-to-sales
- Communications and commercial flow
- Digital customer journey
Industry experience
Media, communications and agencies · Trade, retail and e-commerce · Real estate and housing · Recycling and circular economy · Industry, technology and logistics · Private and public sectors
Background
Thomas has more than 20 years’ experience in media, communications and the agency sector. Most recently he was Head of Media at Nucleus, one of Norway’s largest PR and communications groups, responsible for media strategy and campaign delivery. At Row he uses this experience for visibility, positioning and the path from market to sales.
At Row
Thomas works on the early part of the customer journey: being found, understood, considered and creating interest. He looks at visibility, positioning, communications and the path from market to sales.
Read more on LinkedIn ↗