01 Focus area
Marketing, visibility and the path to sales
Are you found when the customer does not know your name – and does that interest become sales?
Typical challenges
The business can be clear in its own channels and in traditional search, yet barely visible when customers use ChatGPT or other AI services to find and assess suppliers. Marketing and sales are poorly connected, and the interest that is created is not followed up well enough.
How Row can help
We examine whether the business is found, understood and considered, and where the path from interest to sales breaks down. You get a clear picture of the gap and a defined next step. We do not promise rankings or guaranteed visibility.
When this is often relevant
When you are unsure whether customers find you, or when you invest in visibility and content without seeing enough effect in leads and sales.
What the work can include
- visibility and positioning
- how the business is found and understood
- messaging and commercial narrative
- marketing-to-sales
- the path from interest to sales
- the link between marketing and sales
- measuring what actually creates impact
AI Discovery
How does the business appear when the customer asks AI about what you offer?
AI Discovery examines how the business is actually described, whether it is mentioned when the customer asks for the product or service without knowing the name, which others appear, and the gap between desired position and actual discoverability. It is one entry point in the commercial journey, not the whole solution.