What the project is
An access-controlled training, simulation and evaluation solution for B2B customer dialogue, with scenario setup, customer simulation, structured feedback and a basis for leadership insight.
The Predictive Sales Coach
Practical training and meeting preparation for B2B sales, with realistic customer simulations and structured feedback. AI is used as a means in the training, without replacing sales leadership.
Access-controlled sales development tool · Ready for limited customer use
The challenge
Many salespeople train too little before important customer meetings. Preparation often stays generic, customer insight is used unevenly, and sales leaders lack a structured view of which skills need to be developed.
How the solution works
The user sets up a customer scenario, practises the dialogue with an AI-simulated customer, and receives structured feedback on sales stage, communication, value argumentation and objection handling.
Relevance / potential value
The solution can support sales training, meeting preparation, onboarding and more precise coaching before important customer meetings – without replacing sales leadership.
Status and use
An access-controlled sales development tool, ready for limited customer use. The current version is text-based and developed for training, simulation, evaluation and leadership insight.
Possible further development
Further potential includes a voice interface, more scenarios, team reporting, CRM connection, a leadership dashboard and a more developed scorecard and history.
What was built
Scenario and meeting preparation
Setup of customer type, industry, sales stage and relevant customer situation.
AI-simulated customer dialogue
Practice against a simulated customer with a tailored scenario and dialogue.
Evaluation and insight
Structured feedback, a scorecard and a basis for further coaching and leadership insight.
Developer: Marius Ottesen
Get in touch
You do not need to know the solution. Tell us what is not working well enough.